Newspapers, e-newspapers, or blogs? When deciding between the two, there are many considerations to be made. For one, what is your business type? Local businesses may find success in local niche newspapers and magazines – both in print form and online.
Things to Consider
Blogs are hottest in the consumer advice category, with topics like fashion, health, and relationships being among the most commonly blogged about according to an infographic on BrandonGaille.com. Conversely, the top five finance websites on the Internet according to Statista are all established news sources like Yahoo! Finance, MSN’s MoneyCentral, CNN Money, Google Finance and The Motley Fool.
Another factor is purpose. Statistics show that blogger influencer marketing agency is quite hot today. While exposure may be higher in online print companies, the most popular as of December 2015 being Yahoo! News, Google News, CNN and the New York Times – consumers are much more likely to make a consumer decision following the information read elsewhere. As Statista shows, consumers will follow advice from social media, per personal recommendation, or through a blog than from TV ads or news sources, before any they read directly from brands or from online newspapers. Furthermore, trust in media and corporations have eroded according to the Edelman Trust Barometer, while trust in social media and search engines as a first source of information has soared.
The Pros and Cons of a Blogging Campaign
Everything has its pros and cons, even focusing on blogger influence. An excellent example is age-based business. A senior home won’t be reaching many customers through blogging; it will, however, reach social media. Baby boomers make up 30 percent of the US web users, according to Prepare1.com. Adults over 50, the site notes, is the fastest growing demographic. According to a statistics on the site, 60 percent of baby boomer tablet owners used their technology to look for additional information after gathering recommendations, while 49 percent made a purchase using their tablets.
According to Paul Taylor, author of the best seller The Next America, “10,000 Baby Boomers a day will turn 65 – every single day between now and the year 2030.” The blogosphere is for a different market. BrandonGaille.com notes that most bloggers (over 70 percent) are aged between 20 and 35, with a 60/40 spread of male bloggers and female bloggers.
On the pro side, the infographic mentions some important statistics, namely, 42 percent of bloggers blog about brands they hate or love, and 71 percent will only write about brands that they think have a proper reputation. That means that generally, brands that leverage blogger influence tend to be seen as reputable by consumers looking to make a purchase in a given industry.
Social Media and Content Can Still Be a Powerful Tool
Generally, social media should be seen as a synergistic tool in conjunction to traditional news media and the inbound marketing/earned media generated by blogs, consumer opinions, and word-of-mouth. The statistics are clear: BazaarVoice.com notes that after seeing a brand’s response to a review, 71 percent of consumers in a given study changed their perception of the brand. Brands that interact with customers and offer them help in purchases are viewed favorably: shoppers who read about brands that offer to upgrade, refund or exchange products upon request are 92 percent more likely to purchase from that brand.
Twitter is a particularly powerful tool – shoppers from Twitter have the highest average order value per purchase, at $121.33, versus shoppers from Facebook and Google.
Successful uses of social media and sharable content in conjunction with blogging are abundant: one of Dove’s most prominent viral video campaigns, the Real Beauty Sketches, was a massive success in testament to online marketing and influence leverage. As Postano notes, Dove’s campaign elicited split reactions, both from people who were against and for it, with parodies further giving life to the campaign after it had ended. There were over 1,800 blog posts written about the campaign, and at 114 million views, it became the most viral video advertisement of 2013.
What Dove did right was that they presented a video, but launched a campaign filled with more content for people to consume and comment – further videos of reactions of each woman, and sharable pictures. The variety in content Dove unleashed is important to note – a campaign with several angles helps more bloggers and news outlets garner an original way to present and cover the campaign, which in turn results in more original content linked to a brand.
But Newspapers Still Command the Most Authority Online
While bloggers influence consumers, news sites are still the most reputable source of information online – for now. Print media isn’t dead, it has gone online, and is just been garnering more and more traction. As Livemint points out, 56 percent of people who consume a newspaper still read it in print – a good argument for buying print ads – and top newspapers by digital traffic still happen to be established print brands, rather than sources like Vox or Mashable
Men dealing with male infertility often wonder what preventive steps they could have taken to keep their sperm healthy.
reduce sex drive
In certain cases, there was really nothing the man could have done differently. Male infertility can be the result of medical conditions, infection, or a family history. For other men, there were certain lifestyle choices they could’ve made and environmental risks they could’ve avoided to keep their sperm healthy. First of all, healthy sperm does not only mean the number of sperm a man produces. Healthy sperm is determined by quantity, quality, and movement. To make sure men are putting their best foot forward when it comes to producing healthy sperm, let’s take a look at five ways to avoid male infertility.
1. Sleep More
Sleep is recommended as a preventive measure to help avoid everything, from obesity to depression, so why not infertility? A recent study conducted at the University of Southern Denmark assessed the sleep schedule, sleep interruptions, and sleep habits of 953 Danish men in their late teens to early 20s. Researchers also measured the size of each participant’s testicles and gathered sperm sample to analyze sperm count and motility — ability to move actively and spontaneously. Men who reported a lack of sleep or sleep disturbances, on average, suffered from low sperm count, low testosterone levels, and smaller testicular size compared to men who got more shut-eye. Plan your bedtimes a little earlier, fellas.
2. Keep Your Laptop Off Of Your Lap
In today’s world, staying connected and up-to-date on current affairs is all too important. This means never having our laptops or smartphones more than an arm’s length away. For men, this also means the constant threat of infertility. A study published in the journal Fertility and Sterility set out to determine what effect Wi-Fi connection had on male infertility once and for all. Researchers from Argentina gathered 29 sperm samples from healthy men who sat with their Wi-Fi connected laptops on their laps for four hours. After ruling out temperature as the cause for sperm damage by way of an air-conditioning system, the research team found that radiation given off by the laptop’s Wi-Fi connection resulted in DNA damage and less sperm motility.
3. Wear These Boxers
If men are going to ignore warnings on laptop and smartphone use too close to their junk, then they should buy a pair of RadiaShield Men’s Boxer Briefs. These nifty little undergarments for men will only cost you $49 and promise to protect the front and back of male reproductive organs from radiation exposure. In fact, testing carried out by an FCC-certified independent laboratory confirmed that RadiaShield boxer briefs can protect sperm quality, quantity, and movement with 99.9 percent Shielding Effectiveness.
4. Eat Carrots And Walnuts
It seems that a man’s diet can play a significant role in maintaining sperm health. A pair of recent studies claim that eating walnuts and carrots can help boost sperm quality and performance. The first study, conducted at the University of California, Los Angeles, found that men who added 75 grams of whole-shelled walnuts to their daily diet were able to boost the overall quality of their sperm. Researchers attributed this finding to a-linolenic acid, a natural plant source of omega-3. The second study, published in Fertility and Sterility, gives men another reason to eat their veggies. Around 200 healthy men were able to boost sperm quantity and quality up to eight percent just by adding yellow- and orange-colored fruits and vegetables — most notably carrots — to their diet.
5. Don’t Eat Bacon
While eating more carrots and walnuts can boost sperm health, the same cannot be said about bacon. Actually the opposite is true. A study presented at the American Society for Reproductive Medicine’s 2013 Annual Meeting in Boston revealed that various types of red meat — especially bacon — reduce male sperm count. Harvard University researchers surveyed 156 men with infertility concerns regarding their consumption of processed meat, red meat, white meat, poultry, and fish. Men who ate a half portion or more of processed meat a day had 5.5 percent “normal” sperm compared to 7.2 percent in men who ate less than half a portion each day.
For some teenagers, hearing that they need to get braces isn’t the best news. They know that in the long-term braces are going to straighten their teeth and improve their smile, but teenagers are not known for their long-term planning ability. What they are concerned about is the here and now. They are concerned about how braces are going to impact their appearance. Because of this, one of the most popular questions teenagers will ask our orthodontist calgary is how long it will take until the braces come off.
For this reason, it can be disheartening to a teenager to realize that even though the braces have come off, they will still need to wear a retainer for the next few years. However, once the orthodontist explains the important role that the retainer plays, most feel less discouraged.
The truth is that regardless of if a person had metal braces or if they used clear braces, they will need to use a retainer. The amount of time that a person needs to wear the device will diminish over the years. In the first few months after having the braces removed, the orthodontist may recommend that the patient wears it between 12 and 22 hours every single day. The amount of time a patient will use the retainer will vary depending on how severe the initial problem the braces were fixing was, how old they are and whether or not the orthodontist is using it as a way to finalize the position of the corrected teeth.
Most patients will only need to consistently wear a retainer for the first three to six months. Once this period has passed, the orthodontist may recommend that a patient only use it at night. After the first year to 18 months, the orthodontist may tell the patient that they only need to wear their retainer every other night while they sleep. A patient will usually need to continue to use it for the rest of their lives.
The reason for this is that if a patient does not consistently use their retainer, it is possible that their straight teeth will revert to being crooked once again. This is because of biology. Our teeth are adhered to our jaw bone. When our teeth move as a result of using braces, the bone around them becomes soft. Once the tooth is in its final position, new bone grows around it to help it stay in the new position.
This entire process can take up to a year. It’s during this time that a patient is using their retainer frequently. This device is helping your teeth to stay in the proper position while the bone grows.
But a person might ask, “Why do I need to wear the retainer once my teeth are locked in place?” This is because as we age, our teeth slowly shift. It is a very slow process, but it is one that definitely happens. A retainer will keep your teeth in the right position for the rest of your life.
For more information regarding your orthodontic care, visit Pack Orthodontics, with locations in Shelbyville and Murfreesboro. Our staff is more than willing to answer any questions you may have. Contact us today to schedule your appointment.